Why Having a Website is Crucial for Your Business
In today’s digital age, having a website is no longer a luxury but a necessity for businesses of all sizes. A well-designed and strategically developed website serves as the cornerstone of your online presence and can significantly impact the success and growth of your brand. In this blog post, we will explore the importance of […]
Embrace Digital Transformation: Amplify Your Online Reach
Greetings, fellow digital enthusiasts! Are you ready to embark on a hilarious yet enlightening journey into the world of digital transformation and online amplification? Well, grab your virtual popcorn because we’re about to dive into the wonderful world of Acemark Studio, the one-stop creative agency that will take your online presence from drab to fab. […]
Beginner: How to Create a Post in WordPress
In this tutorial, we will show you how to create a Post in WordPress. Posts are treated much like digital entries into a journal. Posts are displayed in chronological order with the most recent post at the top. Pages and posts are both key components of a WordPress site. For more information, see our full guide that compares WordPress Pages vs […]
The Missing Element of Your Marketing Strategy: Art Direction
Avoid volume-based marketing and ad strategies and instead focus on what emotions you want your customers to feel. Marketing and branding are exercises in frustration. Results get dictated by how much cash is thrown at strategies best summed up by “spray and pray.” Whether it’s SEO, ads, content marketing, a website redesign, or social-media marketing strategy, for most the […]
Consumer Behavior Vs. Neuromarketing
The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific type of people—consumers. It is a study of humans as buyers. We all live in a consumerist society, and whether we like […]
How Branding Strategies Have Evolved Over the Past Decade
Branding strategies from 10 years ago are certainly not the same as what we see today. In this article, we are going to discuss its evolution, and how this shift has impacted how brands advertise in today’s world. Read on to learn why consumers prefer emotional connection from a brand over customer satisfaction. When you […]
What is Brand Architecture? Definition, Models, and Examples
New challenges arise as an organization thinks about entering an untapped market segment. For example, should we create a separate brand? If so, which role should each brand play? How can we reduce confusion for consumers? That’s the moment when the concept of brand architecture comes into play. This article will highlight the need for […]
All You Need To Know About Brand Image
What Is a Brand Image? Two leading branding academics, David Aaker and Kevin Keller have proposed two definitions of brand image: “A set of associations relating to things like product attributes, benefits or price, that are organized in meaningful ways.” (Aaker, 1993) “Perceptions about a brand reflected as associations in the minds of consumers” (Keller, […]
Here’s What We Learned About SEO
We recently analyzed 11.8 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at page speed. With the help of our data partner Ahrefs, we uncovered some interesting findings. And today I’m going to share what we found […]
